Kevin Keane

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	<title>Kevin Keane</title>
	<link>https://studiokeane.com</link>
	<description>Kevin Keane</description>
	<pubDate>Wed, 24 Jan 2024 22:37:29 +0000</pubDate>
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		<pubDate>Wed, 24 Jan 2024 22:37:29 +0000</pubDate>

		<dc:creator>Kevin Keane</dc:creator>

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︎︎︎ Recent Work&#38;nbsp;

Events &#38;amp; Experiential 
	With over 10 years of experience across brand design, art direction, and experiential work, I specialize in designing end-to-end experiences that connect strategy, storytelling, and physical environments. My background in events has trained me to think in systems, not isolated moments, shaping how people move through, interact with, and remember a brand across digital and real-world touchpoints. I focus on translating business and audience goals into cohesive experience frameworks that are both visually strong and behaviorally intentional.As the Design Lead at FIRST, I’ve partnered with industry leaders like YouTube, Mastercard, and Indeed, driving projects from concept to execution across brand identity, experiential strategy, and integrated marketing campaigns. 
	
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Google

	As the Design Lead at Google, I directed experience strategy and creative execution across brand, product storytelling, and experiential marketing initiatives spanning digital and physical environments. I led a multidisciplinary team of designers, motion artists, and editors to develop integrated systems that connected user journeys across touchpoints, from campaign entry points and UX storytelling to large-scale installations and live experiences. 
My role combined experience design leadership with hands-on art direction, translating business objectives into clear, scalable design systems that improved engagement and strengthened brand perception. I partnered closely with cross-functional stakeholders to align strategy, design, and execution, helping shape Google’s brand presence through experiences that were both visually crafted and behaviorally intentional.
	
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Google’s Pier 57
	Led the experience strategy, design, and art direction for an interactive installation at Google’s Pier 57, transforming an underutilized space into a living canvas of motion and illustration that actively attracts, engages, and retains visitors. The experience was structured around a behavioral journey from pass-by to repeat interaction, using a responsive visual system developed in collaboration with illustrators, motion designers, and engineers that reacted to movement in real time. Custom artwork, animation, and sensor-based interactivity were integrated to lower barriers to entry and encourage deeper participation within the flow of the space. The result was a more than 40% increase in foot traffic, higher dwell time, and sustained repeat engagement, turning a transitional zone into a dynamic destination.

Creative credits:
Art Direction + Design - Kevin Keane
Illustrator - Richie Guzman&#38;nbsp;
Motion Graphics - Laura&#38;nbsp;Peña
Creative Strategist: Alana Cohen


	Google Merch Shop
	Led the experience design and creative direction for a campaign introducing the Google Merch Shop to a broader audience, using the Chrome Dino as a narrative device to guide users from awareness to exploration and conversion. The campaign was structured as a multi-touchpoint journey, pairing bold typography, motion, and storytelling with high-intent entry points that directed users into product discovery flows. Each interaction was designed to spark curiosity while reducing friction between content and commerce, encouraging deeper engagement with product drops and featured items. The result was a 35% increase in view rate and an 8% increase in click-through rate, strengthening engagement and positioning the shop as a design-forward destination within Google’s ecosystem.Creative credits:Art Direction + Design - Kevin Keane&#38;nbsp;Motion Graphics - Ian Tay

Creative Strategist: Alana Cohen


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